What Is Branded Email?

A branded email address is one that ends in @businessname.in instead of @gmail.com, @yahoo.co.in, or any other ending from a free email service providers.

"[email protected]" vs "[email protected]"

As you can see above, the version on the left is a generic email address from a free email service provider (from Gmail). The version on the right is a branded email address. Branded email addresses are a bit complex to set up, but they’re worth it. With the right setup, you’ll get more than just a branded email address. 

Now that you know what a branded (business) email address is, let’s get into the reasons why it will benefit your small and mid business.

Promote Your Brand

Every time you send an email messege, your brand name is not only seen in the body of the email but the email address. Many people will see your small business has a website and you take it very seriously.

A consistent and complete brand will not only show that extra level of professionalism, it’ll expand your name (brand) further. Your email address is seen in a lot of places, not just those you send email to. If you comment on a blog or add your email to a business directory site your email address will be visible.

This is one more opportunity for you to brand your business, look more professional, and have people see your business brand. You probably put your email address on your business card (visiting card) that you hand out. It doesn’t help promote your brand when you have an @gmail.com email address.

Gmail email is awesome but a business with an @gmail.com email address doesn’t work to build trust very well.

More Robust

G Suite and Office 365. While this goes beyond branded email, these will make your business more robust. They provide things like Office applications or Google applications including docs, slides, and sheets.

I use G Suite and am able to manage all my email, contacts, files, calendars and documents all in G Suite. It’s an easy way to manage a large portion of your business while still having the comfort of Gmail.

Not only do these online applications make it easier to manage large portions of your business, but they also work nicely together to make life easier.

Less Email Being Flagged As SPAM

Did you know that businesses are more likely to mark email from a free provider as spam?

They are. If you have an @gmail.com (or other free email provider email address) email address then your emails are at higher risk of being marked as spam. Most of the spam emails I receive come from free email providers. You don’t want to be lumped in with them.

A branded email address will help separate your emails from spammers. Your emails will become less risky than if it ends with @outlook.com, @yahoo.com, or any of the other free email addresses.

Keep Work Separate

Keeping work separate from personal email is helpful in many different ways. even if you don’t want to keep it separate, you should funnel everything through a more professional account rather than lack the professionalism.

You can keep all your business emails, contacts, documents and more separate with the right setup. Business email suite’s such as G Suite and Office 365 give your professional branded email address and much more to manage your business.

Everything can easily be kept separate from your personal account. If you choose not to keep it separate, it’ll at least keep it professional.

You won’t appear to be a fly-by-night business who’s looking to take advantage of customers. Unprofessional isn’t a good look for a small business especially when you’re trying to get established.

A branded email can make the difference between your small business succeeding and floundering trying to gain trust with customer’s who are hesitant to do business with you.

It’s More Professional

Your business is serious and it should be taken seriously. Sending an email from a free email account with the ending of @gmail.com or something likewise isn’t a good look for professionalism.

A business that wants to be taken seriously should act like they do. You’ll be taken more seriously with a branded email address. You’ll appear more established, trustworthy, professional, serious, and together.